Why Are Shrink Sleeves So Special In Marketing?

One of the most important things that will make any marketing strategy successful is having a robust product promotion and advertising plan in place. A well-designed marketing and promotional strategy will be successful in putting across the benefits of your product or service to the customers to ensure long-term success, bring in more customers and ensure profitability for businesses. In addition to having a unique product and employing the use of various platforms, including social media, television, or shopping outlets, one tried and tested way that your brand will garner the attention of the pre-occupied customers is by having an eye-catching packaging for your product.

Grabbing The Attention Of Your Customers

You may have an utterly unique product, but there is no way to communicate that if there’s nothing to distinguish your merchandise from that of your competitors. Next to brand loyalty and ingredient preference, labeling and packaging plays a big part of a customer’s purchasing decision. And even if they don’t buy it, your product will still get a lot of attention if the design is interesting and attractive, if it has both impressive form and function, and if it is uniquely relevant to your target market.

The one thing that most products have in common today is shrink sleeve labeling and with good reason. Compared to older forms of labeling that were bulky-looking and only used to barrage consumers with product information, shrink sleeve labeling has become very special and prevalent in marketing not only for its ability to conform to any container shape, but also because it provides printed label graphics and content over a larger area of the full container.

Safety and Handling of Products

Older forms of labeling were also quite susceptible to damage, especially because they couldn’t withstand moisture, wet conditions, and constant handling by customers or during transportation. Not only does shrink sleeve labeling make a product look clean and sleek, but the tamper-evident band that fits securely around the lid, neck or cap of the container provide visual evidence of label removal attempts. Your products are most-likely to be handled many times over after being packaged and keeping them safe is a priority for brand longevity plus you build consumer loyalty because you are showing a clear concern for their well-being by using tamper-evident in your packaging.

Design and Appeal

In addition to incorporating a clear tamper assurance band, the 360-degree artwork on shrink sleeve designs are quite elegant; they certainly will add a visual interest to your product and set it apart from others in your line of business. Depending on your budget and the impression you want to make in the market, you have a choice of different varieties of shrink labels. Some will cover multiple containers for the purpose of offering them as one product, others, such as full-body shrink sleeves create a 360-degree graphics coverage of your product from top-to-bottom, and finally, a standard sleeve will cover a portion of the container to allow for product visibility. Do any of these shrink sleeve labeling options appeal to you?

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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