Using Shrink Sleeves in Product Labeling

Product labeling has greatly changed over the past few years. Even just a decade ago, there were very few options available for products entering the marketplace. Today however, manufacturers have so many options in custom product labeling from shrink sleeve labels to cover bottles and containers in the food, household, and beauty and cosmetics industries to flexible pouches which are essentially a product container and label all in one.  Both shrink sleeve designs and flexible packaging can be limitless. There can be many benefits to using shrink sleeves in product labeling and it is becoming a fan favorite within the industry.

The Shrink Sleeve Difference

Shrink sleeves differ from other product labels in that they involve a durable plastic label and not a paper label. They cover the entire container and allows manufactures to market on a three hundred and sixty degree surface. This maximizes space, particularly with all the information you must provide on a product label to conform to USA regulations—product name, size, imperial and metric measures, ingredients listings, and expiration dates.

 

Shrink sleeve labels can simply be in black and white, though that’s rare, and most commonly are printed in 100% full color. It is imperative to hire professional graphic artist to design a label that is customized for your product and marketing goals.  Shrink sleeve design can be limitless.

Shrink sleeves are made from a thick durable material that is comprised of plastics. They can be high-gloss or matt finish, both which are comfortable to hold.  They’re also as high-resolution as you would expect for today’s printing technology standards. They’re also waterproof and scuff-resistant, so they can handle being moved around in a store. And when the consumer gets the product, they’ll appreciate the finish too.

Safety with Labels

Shrink sleeve labels are also tamper-resistant. This means that the unscrupulous in a store can’t switch labels on products, or exchange labels to improve expiry dates. If the labels have been removed, a plain bottle is revealed below and the product will not be allowed to be sold.

 

Shrink sleeve labels can appeal to a wide range of markets. They can also help to increase sales, as they have great aesthetic appeal to your target market audience. Shrink sleeve labels have great versatility that will have you thinking up new and wonderful ways to promote your products. They cover both the label required for your product, as well as a distinct product package. You can do a two-in-one without having to worry about designing two separate components for your product.

Uses for Every Product

Shrink sleeve labels can also cover 360 degrees of the surface of the bottle or container. They fit any size or shape of bottle or container. The types of products that commonly benefit from shrink sleeve labels are soft drinks and sports drinks, salad dressings, hand lotion, sunscreen, shampoo, conditioner, shower gel and body wash, bubble-bath, home cleaning products such as window or bathroom or kitchen sprays, and more. Most likely there are many more new uses to come for 2018 that no one has thought up yet.

 

If you want consumers and shoppers to notice your food, household, or personal care products, consider having shrink sleeve labels done on your products. Shrink sleeve designs are endless. You’ll discover that your sales increase as more consumers gain notice of your great products. Remember ninety percent of all purchases are made on impulse.  Make sure your product gets noticed by using shrink sleeve labels in your marketing plan.

 

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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