Shrink Sleeves Help Avoid Product Mediocrity

Your brand is destined for mediocrity if you are struggling to differentiate it from your competitors. Many companies try to be everything to their target audience and by so doing; they create confusion in the minds of their customers. Pinpoint the one thing that you do contrary to your competitors that makes your brand stand out. Do you distinguish your brand by label design, price, maybe by convenience, or by customer service and positive experiences?

All these things play a key role in your consumers’ mind’s eye anytime they interact with your brand, so do its innovative features, benefits, and niche. The key to having a competitive advantage is ensuring that your services and products stand out among other major players in the field and how you promote, advertise or market your brand is vital.

Importance Of Product Labeling

To maximize its exposure, the most important part of promoting a product is in its labeling. Today there are an abundance of choices.  There are numerous shrink sleeve label design options.  You can expect to see an increase in sales with the attractive custom printed 360-degree packaging and security seal labels that, in addition to boosting a products visual aspect, various shrink sleeve design options are also available using environmentally friendly film that appeal to an environmentally conscious public and boosts your product shelf sustainability.

Why Choose Shrink Sleeve

Shrink sleeve labels can be custom printed as per the company’s branding requirements with full-color striking images, including pertinent product information. These labels are not only strong but they are also flexible enough to wrap around an entire container and fit any shape of packaging. The most important aspect of shrink sleeve labels is that they are made from biodegradable materials that can be recycled, unlike older custom product labels that are made of plastic materials.

When you narrow it down to the biggest competitors, especially when they are offering a similar product or service as you are, how can you ensure that the customer chooses your merchandise time and time again? In this case, consumer confidence is key. By incorporating a tamper evident protection seal to ensure your product’s safety and by using the transparency of the shrink film to create an unprinted area on your product that allows consumers to view the contents inside the package on your shrink sleeve design is one way of boosting a buyers’ confidence.

Shrink Sleeve Strength and Durability

You can rest assured of your shrink sleeve designs’ durability because the labels are reverse printed behind 40-70 microns of clear film, a specific process which ensures that 360-degree graphics are protected from any wear and tear during transportation or while on the store shelves.

Creating a clear and concise brand identity through shrink sleeve design is vital because it will improve your marketing efforts and show that you are confident and you fully understand the essence of your product enough to stay consistent without misrepresenting the brand and to drive sales every time.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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