Monthly Archives: July 2015

Challenges Faced In Product Label Design

There are many challenges that come with creating a label that accurately depicts your product and grabs the attention of your target consumers.  Not only do you need to create a label that is appealing to your market it must … Continue reading

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Creating New Product Labels

As a new product is launched it is crucial that it has an attention grabbing label.  A label that is appealing to consumers is one that will sell products.  With new products entering the market place the buyer’s first impressions … Continue reading

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Product Labels That Stand Out From The Competition

How many products do you estimate are on your local grocery store shelves on any given day?  The ballpark figure from the Food Marketing Institute is that there are about forty thousand different items to choose from.  That is a … Continue reading

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Using Color In Product Labeling

Labels are not simply thrown together, slapped with a product name, put on a shelf and popular with consumers.  Graphic designers work together with marketing teams to create labels that sell products.  It is important that both the designer and … Continue reading

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